A pub, a car park and a consent for a new house — sold as a consented site.
Transaction facts
| Service | Development and planning |
| Location | Holland Park, W11 |
| Existing | Public house with residential element and car park, 341 sq m plus 198 sq m of land |
| Scheme | New 300 sq m house, improved public house, two apartments |
| Exit | Site sold with planning permission; terms confidential |
The brief
A public house in Holland Park with some existing residential accommodation and a car park behind it: 341 square metres of building and a further 198 square metres of land. Mixed use, awkwardly arranged, and under-using a site in one of the most expensive residential streets in west London.
What we did
We designed a scheme that kept the pub rather than fighting for its loss — an improved public house, a new 300 square metre house on the land behind, and two apartments. Holland Park is a neighbourhood that defends its pubs, and a scheme that removes one spends years in the planning system. A scheme that improves one does not.
The result
The site was sold with planning permission in place; the terms are confidential. The lesson is not: on a contested site the consent is worth more than the building, and the fastest route to a consent is a scheme the neighbourhood will accept.